Which of the following is considered a deceptive act in funeral practice?

Falsification of business records is indeed considered a deceptive act in funeral practice because it involves intentionally misrepresenting information that can mislead consumers, regulators, or other stakeholders. This may include altering records related to pricing, services provided, or other critical business dealings. Such actions not only violate ethical standards and legal regulations within the funeral industry but can also damage trust with families and the broader community.

Deceptive practices in the funeral industry undermine the integrity of the profession and can lead to severe consequences, including legal penalties and loss of license for the funeral service provider. Therefore, maintaining accurate records is essential for transparency and compliance with state and federal regulations, which play a fundamental role in protecting consumers.

The other options presented typically involve standard business practices within the funeral industry. Offering discounts for referrals, providing alternative services, and discussing pricing with families are not inherently deceptive; rather, they can be part of ethical business strategies aimed at serving clients more effectively.